Spurred by the breathtaking success of social networking products like Facebook and Twitter, companies are integrating "Social" into almost every business process. The theory is that products that worked so well for consumers will be as transformative for business. You'll find Twitter for the Enterprise, Facebook for teams, and a host of business-focused social networking products.
At Sparked, we think that these products have just scratched the surface. What works for consumers may also work for businesses, but the possibility space is more expansive. "Social" for business can unleash the power of passionate people to participate in the success and growth of the organizations they love. Rather than centering interactions around "chatter," we think that Social Business solutions will shine when they're geared around... results. Whether it's empowering customers to evangelize the brand or employees to provide critical expertise to charitable organizations, the Social Businesses of tomorrow will succeed because they deliver quantifiable results to stakeholders.
"Companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. This is what makes a social business — embracing networks of people to create new business value and opportunities."- IBM, Social Business Review
Our products have been featured in almost every major media publication including these: